Sunday, 22 January 2012

Media Manipulation - Celebrity Endorsements

          Many celebrity's advertise different kinds of products all over the world. People should be informed about all the power the media has and what precautions they should take as media consumers. Celebrities have the most control of what people want to buy because everyone else wants to be like them. I believe that celebrities take advantage of their fans and use their power to make money. Celebrity endorsements are what keeps products for men and women available.

            People need realize that just because a celebrity uses some kind of product doesn't mean they need it as well. You can't trust these advertisements because half of them are never true. When people buy products that celebrities advertise, it mostly benefits that celebrity because they are the ones that are making the money. People only want to buy these products because a celebrity has it, they need to know that they're wasting their money and not taking care of themselves.

         People are wasting their money on random products because they can't be trusted, the celebrity only cares for them self and wants money. People have to be cautious of what they are spending their money on because it is never worth it half the time. Celebrities lie on television and on advertisements, all the information they're saying is scripted. Their job is to say what ever is on the screen because that is what they get paid for. Teenagers mostly get affected by the false advertisements because when we tend to see someone famous, we want to become like them, so if that person has it then we also need it. In high school teenagers mostly want to fit in and be "cool." If they tell others that what they have is because they saw "this person" promoting it on TV, then everyone would want to own it too.

       Some celebrity endorsements can be really amusing to watch because what they are trying to promote can be very ironic. Celebrities make products more appealing to people because it puts the wow factor in the product, and you start to think that if so and so has it, then it must be worth it.
     This is one of the 3 reasons why I think that the media can be manipulative. The media is manipulating everyone because it has all this power that gets thrown to us. The media is very wise when it comes to finding a target audience, being persuasive and using celebrities to make money. Media manipulation is not new to anyone but people should start doing something about it because it affects us, we are the consumers and it is our money they are taking. Money isn't even the whole problem, the media has control of changing our view about something.

            Even though my message of media manipulation is about celebrity endorsements, I want to talk about this picture I found on the internet. This is a powerful picture that shows and tells us how the media can change our mind on things like this. The left picture makes our mind believe that there is an innocent man that has a gun to his head, the right picture shows us a soldier trying to help someone and the center picture is the truth. The media has control of our mind and that is what makes us very judgmental.



No comments:

Post a Comment